Channel Marketing Lead

Job Title: Channel Marketing Lead (Samsung Mobile)

Everything we do at Samsung is driven by an unyielding passion for excellence – and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As a Channel Marketing Lead, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers’ lives.

You will be responsible for:

• Creating marketing business planning with key partners in partnership with Key Account Managers for selected customers (resellers and customers)
• Optimizing Samsung brand presence with reseller; ATL, BTL, CRM, homepage and in-store with dedicated customers for our products within MX Division; Smartphone & Connected Devices.
• Be responsible for marketing business planning with key operators and customers: yearly, quarterly channel and monthly activation planning with customer and sales.
• Be responsible for understanding the business strategy for the given customers and operators as well as key consumer and shopper strategies.
• Together with sales set the omni-channel strategy and secure best presence and mix of activation for given product groups and customers. Ownership of Samsung branded presence online and in-store in given reseller.
• Planning of fixed installations, as well as secure share of voice for branded retail, as well as ROI.
• The Channel Marketing Lead will be responsible for channel marketing and sales driven activation as well as for bringing concepts to the major sales channels. This includes responsibility for ensuring sell-through activation in the channels/stores where Samsung products are represented and sold.Work with MX teams and organize and execute work needed to reach existing and new customers.

Co-hosted events are other areas where the CML will be responsible for planning and execution.

Qualifications and Experience:

• University degree within marketing and communication.
• Fluent in Swedish & English, both verbally and written.
• Minimum 3 years’ of experience within Customer/Channel Marketing roles measured on sell-out growth
• Media and customer campaign planning experience
• B2C experience is a merit
• Customer joint sell-out 360 planning, execution & review
• Customer channel integration & sales maximization
• ROI understanding
• Experience from local media landscape
• Understanding of local consumer journey Traffic generation/conversion driven marketing experience
• Branded Retail development experience

Samsung is a highly dynamic company in a fast-moving industry, so there are many opportunities to grow and develop! In order to enjoy working with us you must be a doer and a person who appreciate tempo, change and take own initiatives. You need to be open to new ideas and new ways of thinking. No day is like the other here at Samsung, and we want you to be curious, to see the opportunity in fast and sometimes unexpected changes.

Samsung Nordics is a multicultural company with people from all over the world. This is one of our greatest strengths since it makes us a team with very varied knowledge and experiences. But despite our differences, we all have one thing in common – and that is our pursuit for innovation. We work to address some of the issues that society faces in the Nordics, and we believe that our innovative technology can be a force of good helping us with this.

Låter detta intressant?

Bra, skicka in ditt CV på engelska omgående. Tjänsten är baserad i Kista (Hybrid/remote). Bra villkor, tjänstepension (ITP1) enl kollektivavtal samt generöst friskvårdsbidrag.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$269.billion. To discover more, please visit www.samsung.com.

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